Brand Kagocel's Initiatives Praised by Best Social Projects of Russia Program

Brand Kagocel's Initiatives Praised by Best Social Projects of Russia Program

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On May 24, 2019, the ceremony of awarding the participants of the program "Best social projects of Russia" was held. The Kagocel brand activities "Care About" and "Conscious Choice. Dream Up!" became winners in the categories "Corporate projects" and "Social marketing" respectively.

In the fuss and bustle of the modern world, we often lack time for the most important things. In the framework of the project "Care About" the antiviral brand Kagocel fulfilled the most sincere and kind wishes, while showing that care is in the routine everyday details. The contest consisted of several stages timed to the relevant occasions: "Taking care of animals" (February 2018), "Taking care of loved ones" (February 23, 2018 and March 8, 2018), "Taking care of parents" (June 12, 2018), "Taking care of children" (September 1, 2018), and "Taking care of oneself" (December, 2018). Customers published their stories in social networks with the hashtag #CareAbout. Information support – announcement of the contest and announcement of the winners – was carried out by the radio stations of the EMG holding: Europe Plus, Retro FM, etc.).

Another project of the brand Kagocel which made it to the list of the best was "Conscious choice. Dream Up!". It used real stories to discuss the importance of conscious choice in life, to inspire others and to help realize one's own dreams by believing in one's own powers. After all, to implement a dream, one has to start small, and the result can yield a lot. The project was launched so that people could hear the so much needed words of support that would help the most cherished desires to come true.

"It is only recently that socially oriented business as a phenomenon has been formed in our country. Of course, there is still a lot of work to be done, but thanks to the Best Social Projects of Russia program, we have all been able to assess the outstanding results already achieved in this area. We are happy in our hearts that the projects "Care About" and "Conscious choice. Dream Up!" by Kagocel have been recognized as being among the best and helped to become one step closer to changing the quality of people's lives," said Anna Dakhina, the Nearmedic's product manager for Kagocel.

According to statistics, a person spends about 21 days a year being sick with cold. Given the average life expectancy of a person (78.5 years), it turns out that one can spend more than 4.5 years of one's life on having colds. And one could have made such a good use of those years... Saving that precious time is Kagocel's main social obligation and purpose.

Kagocel is an original antiviral drug for the treatment and prevention of SARS and influenza in adults and children from 3 years. The drug is a multiple winner of the Russian Pharma Awards, Green Cross, and Product of the Year awards. The drug has been widely recognized by both professionals and consumers, and has strengthened its status of an effective and safe remedy against influenza and SARS. .

The Best Social Projects of Russia program and forum are an annual event aimed at supporting public initiatives and setting up conditions for sustainable development. Social projects identify best practices, provide support to their authors and ensure their involvement in the development of constructive civic activity in Russia.




21.05.2019 12:25:00



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